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Word Mark is the first component of POSCO E&C's
C.I.S (Corporation Identity Standard), representing a key
communications symbol of the company's image.
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Certification Mark should not be used separately
when it is used in Korea. It should be used together with
Word Mark as a general rule. For large-scale media or under
special circumstances, it can be used separated from Word
Mark. But in this case, two factors
(Word Mark and Certification
Mark) should be placed together in the same space. |
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POSCO E&C's representative Signature(logotype)
is a horizontal combination of Word Mark and Certification
Mark. As the Signature is structured in a set proportion in
terms of Word Mark and character font, the Word Mark and related
details (font, width, proportion and
line spacing) should
not be changed or modified. |
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English Signature is a horizontal combination
of Certification Mark and Logotype. To use Signature properly,
either Certification Mark or Logotype should be used, depending
on situations. When used in overseas markets, the English
Signature replaces the Korean
Word Mark, and it also represents
the key symbol of POSCO E&C, which can be used independently
or together with other elements. |
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