POSCO Word Mark was designed to express the company’s focus on transparent and responsible customer-orientation and its transformation into a globally-oriented firm. Each of the five letters in the Water Mark maintains its own independent shape, while the letter “S” in the middle is distinctly shaped, emphasizing the company’s philosophy of central balance, harmony and unity.
The letters of the concentric circle reflect POSCO’s image of the future, demonstrating its readiness to handle external transformations while symbolizing the company’s unending development through continuous innovation. The logo’s color is a light blue hue, accentuating POSCO’s cutting-edge and environmentally-friendly corporate image.
In considering the importance of a consistent corporate image and legibility issues, POSCO Engineering and Construction’s logotype used a design that was modern, yet modest, to maximize the efficiency of harmony and communication.
POSCO Engineering and Construction’s signature, developed with a uniform visual image in mind, was created to foster a unified corporate identity for its organization members and to convey a consistent corporate image outside of the company. Hence, any use of the signature requires extreme precaution. As a rule, the logotype must be applied in the lower-left space of the Water Mark. Each character in the Signature was fine-tuned to be proportionally harmonized with the entire Word Mark and as such, any discretionary changes to the shape, thickness, proportion, etc. are prohibited.