>
PR Center >
C.I
print
e-mail
URL Copy
Enlarge font
Decrease font
Restore
Sharing in facebook
Sharing in TwitterC.I
word mark
Harmony, unity, sense of innovation
POSCO's five English alphabet, while maintaining independent form each letter 'S' are arranged symmetrically around the inside and outside the company-oriented philosophy of harmony and unity expressed symbolically.
Color Pantone 302c (Process Color: C/100. M/35, K/40)
Corporate Logotypes
In considering the importance of a consistent corporate image and legibility issues, POSCO Engineering and Construction’s logotype used a design that was modern, yet modest, to maximize the efficiency of harmony and communication.
Signature
POSCO Engineering and Construction’s signature, developed with a uniform visual image in mind, was created to foster a unified corporate identity for its organization members and to convey a consistent corporate image outside of the company. Hence, any use of the signature requires extreme precaution. As a rule, the logotype must be applied in the lower-left space of the Water Mark. Each character in the Signature was fine-tuned to be proportionally harmonized with the entire Word Mark and as such, any discretionary changes to the shape, thickness, proportion, etc. are prohibited.
