POSCO E&C is embarking on a full-scale brand expansion through "HAUTERRE Banpo," delivering a high-end lifestyle unlike anything seen before.
This complex is the first completed project to apply the high-end brand "HAUTERRE." It proceeded with post-completion sale (Hu-bunyang) and garnered immense attention, recording a subscription competition rate of 710:1.
Meaning "a special place where noble people live," HAUTERRE core value is centered on offering customers complete relaxation and experiences. To achieve this, emotional details that satisfy the five senses—sight, hearing, and smell—are embedded throughout the complex. In particular, through "The Atelier Edition" created in collaboration with interior designer Yang Tae-oh, it showcases an interior focused on the essence of living.
"HAUTERRE Banpo," which concentrates the brand's philosophy, stands out right from its exterior. Natural stone, curtain walls, and POSCO's premium steel product "PosMAC" are harmoniously arranged to complete a deep sense of luxury. In particular, the 15th-floor skybridge connecting the two buildings features rib glass designed to minimize view obstruction, elevating the complex's status as a landmark.
The interior community facilities also boast hotel-level privacy. Equipped with a sky lounge exuding a gallery atmosphere, a therapy lounge, and a smart farm, it introduces an AI music curation system to create the optimal atmosphere suited to the purpose of the space and the seasons.





